Marketing for franchise and local businesses
Marketing that knows what's happening outside every store.
LocalPulse plans each campaign's calendar from the weather, events, games and news around each location, writes the posts and creative in your voice, publishes to every location's accounts, and measures it all the way down to orders and invoices when your sales are connected.
How it works
From a campaign to the order it brought in.
A person sets the direction and stays in control; agents do the planning, the writing, the posting and the measuring.
- 01
Set the campaign
What you're promoting, which locations (or national), the products and services to feature, and the competitors to watch.
- 02
It plans the calendar
Each cycle gathers local signals and places ideas on the calendar at the best times for your industry, each tied to the moment that prompted it.
- 03
It writes inside the window
Copy and an image (or a short video, if you choose) are written a week ahead by default, so they use that week's news and weather.
- 04
A person releases it, or the campaign does
Review each post, or let a campaign post on its own within its agent's level. Anything a guardrail holds always waits for a person.
- 05
It measures what it did
Organic and paid reach by channel and location, sales that carry the campaign's code, and the estimated lift inside each geofence, never added together.
What it does
Plan, write, publish, measure, watch.
Every location, every network, every campaign, on one calendar and one record.
Hyperlocal content
Posts written from the weather, events, games and news around each location.
MoreContent calendar
Every campaign on one calendar, each in its own color, ideas weeks out and content a week ahead.
MoreAttribution and impact
Sales that carry a campaign's code, and the estimated lift inside each geofence.
MoreFAQ
Questions, answered plainly.
Who is LocalPulse for?
Franchise owners and brands with many locations, and single-store businesses too. A campaign can target any number of locations, or run nationally.
Which networks does it post to?
Facebook, Instagram, Google Business Profile, X and TikTok. Each location's accounts are mapped once and every campaign on that location posts to them.
Does anything go out without a person?
Only if an Admin or Owner sets a campaign to post on its own, and only within its agent's level. Anything brand safety, an unhealthy connection, a scheduling clash or a missing piece holds always waits for a person.
How is it priced?
Generation uses Ferrata credits: each image, and each short video option you choose, uses credits, and gathering local signals is included. Posting and engagement readings don't use credits. Pricing is set with each business in the private beta.
Does it change my ads?
No. Ad accounts connect read-only, for spend and performance.
How does it measure sales?
Directly, from orders and invoices that carry a campaign's code, a referral or a salesperson; and as an estimate, from the lift in sales inside each campaign's geofence. The two are shown apart and never added together.
Private beta
Bring one campaign and the stores it’s for.
We set LocalPulse up with you: your locations and their geofences, your accounts, your products and services, and your first campaign. Pricing is set with each business in the private beta.