Hyperlocal content
Every post starts from what's happening nearby.
Each cycle, LocalPulse gathers the weather, local events, games and news around each location, filters out anything unsafe for a brand, and writes posts that only say what it can source.
01
Grounded, not generic
The writer may only cite what the snapshot holds and what you've told the campaign.
A snapshot per location
Weather and alerts, events and games with their distance, and regional news, each with its source, versioned per cycle.
Brand safety first
Crime, tragedy and politics are withheld before anything is written, and the count of withheld items is shown.
Why this content
Every version lists the sources behind its angle, so anyone can see why a post says what it says.
02
Your products and services in the lead
Tell a campaign what it promotes and the writer picks the angle most likely to sell it.
Product and service context
Prices, terms and what sets each apart, written once on the campaign and used in every draft.
Your own images
Add product and store images and the writer uses them before generating anything new.
Own store or reference point
Posts about your own store can name it; a reference point is targeted around without implying a store is there.
FAQ
Hyperlocal content, answered.
Where do the signals come from?
LocalPulse searches public sources for weather, events, games and local news around each location, keeps the source of each item, and respects each site's terms. Gathering them is included in the credit for each image or video.
Can a post say something that isn't in its sources?
No. The writer is limited to the snapshot and the campaign's context, and the sources it used are kept with each version.
Also in LocalPulse
Private beta
Bring one campaign and the stores it’s for.
We set LocalPulse up with you: your locations and their geofences, your accounts, your products and services, and your first campaign. Pricing is set with each business in the private beta.