Attribution and impact
From a post to the order it brought in.
When your orders and invoices are connected, LocalPulse credits each sale that carries a campaign's code, a referral or a salesperson, and estimates the lift in sales inside each campaign's geofence. Direct and estimated are always shown apart.
01
Direct: sales that carry the campaign
A campaign code, a referral and a salesperson can all sit on one sale, and any number of each.
Codes, referrals, salespeople
Put a campaign's code on the order or invoice through a coupon, a POS field or an ERP field.
A fair split
Codes come first, then referrals, then salespeople. A sale with several is split evenly unless you weight them.
Booked and billed
Orders and invoices are reported apart, so booked and billed revenue never mix.
02
Estimated: the lift inside the geofence
For a campaign with locations.
Against its own baseline
Sales in the campaign's ZIPs after its posts are compared with the weeks before, adjusted for season.
Against a control
ZIPs outside every geofence show what would have happened anyway.
Never counted twice
Coded sales are left out of the estimate, and the estimate is never added to direct revenue.
FAQ
Attribution and impact, answered.
What if my sales aren't connected?
Attention is measured either way. Each impact card shows how to connect your orders and invoices and an example, clearly labeled as illustrative.
Also in LocalPulse
Content calendar
Every campaign on one calendar, each in its own color, ideas weeks out and content a week ahead.
MorePrivate beta
Bring one campaign and the stores it’s for.
We set LocalPulse up with you: your locations and their geofences, your accounts, your products and services, and your first campaign. Pricing is set with each business in the private beta.